NEW Canon EOS R – Revolutionising photography and videography


Canon once again revolutionises the future of photography and filmmaking with pioneering, new EOS R System.
Available Now

Canon, the world leader in imaging solutions, has today redefined the frontiers of photography and filmmaking with the launch of the pioneering EOS R System. Over thirty years on from the original, era- defining EOS launch, the bold, new EOS R System will once again expand photographic possibilities in countless ways. The new RF lens mount has been engineered with the perfect blend of optical, mechanical and electronic design to capture unique moments in previously impossible ways.


A pioneering full-frame EOS R for professionals and advanced enthusiasts

  • Greater creativity thanks to pioneering technology
  • Capture more detail in photographs and video
  • User you EF and EF-S lenses via an adapter plus innovative RF optics
  • Refined, responsive handing and ergonomics
  • Connect and share images and movies with ease
  • Shoot professional 4K video for breath-taking films

A pioneering lens mount, built from the best of EOS legacy

Since its inception in 1987, the EOS System – including Cinema EOS – has grown into the most recognised imaging system in the world. Today’s introduction takes the EOS platform to new heights, incorporating the best from the existing system, with even greater levels of performance, lens design possibilities and creative flexibility. The new RF mount has been built on the strengths of the existing EF mount and is the result of detailed research by Canon engineers, who have designed an impressive optical system with a flange back distance of 20mm and a wide 54mm diameter lens mount – allowing for even greater freedom when designing lenses. The new mount’s 12-pin connection enables enhanced communication and power transmission between the lens and camera body, further enhancing lens design options, resulting in higher image quality and enhanced usability.

Adding to the full frame family

Adding to the EOS full frame line-up, Canon has today unveiled the first camera body to carry the EOS R name and RF lens mount – setting the new standard for the camera of tomorrow. With the world’s fastest autofocus, it is also the world’s first camera with the ability to focus in light conditions as low as -6EV and totally silent shooting, providing stunning quality results every time. The EOS R redefines photo and video performance with unrivalled image quality, state-of-the art connectivity, refined ergonomics and responsive handling.

Pricing & Availability:
Now available:

EOS R Body and Mount Adapter € 2219 ex VAT
EOS R Body, RF24-105mm f/4 L IS USM and Mount Adapter € 3105 ex VAT

Full specifications

RF24-105mm f/4 L IS USM

A Canon RF Series 24-105mm L-series zoom with a fixed f/4 aperture

  • A general purpose, practical, professional zoom for every day photography and filmmaking
  • Steady, handheld professional performance with 5-stops of image stabilisation 
  • Fast, smooth, quiet Nano USM focusing bringing ideal attributes for photos and video
  • Legendary L-series image quality for outstanding detail, depth and sharpness 
  • Smart, professional design, built to accompany you everywhere, every day
  • Price: € 1074 ex VAT

RF35mm f/1.8 Macro IS STM

A compact, fast-aperture 25mm macro lens with a powerful image stabilizer

  • Superb image quality and a natural wide-angle lens for street and travel
  • Great in low light, helping you capture ambience even in dark conditions
  • Get close to capture fine details at half life-size macro magnifications
  • Travel light, shoot more instinctively and with more creativity
  • Price: € 487 ex VAT

RF28-70mm f/2 L USM

A fast-aperture standard zoom lens for the Canon EOS R system

  • Redefine what you expect from a standard zoom lens
  • Super-fast f/2 aperture design for extra creative power
  • Smooth, near-silent autofocusing, with Canon’s USM technology
  • Smart controls and intuitive ergonomics for a natural shooting experience 
  • Legendary Canon L-Series pedigree inspires confidence
  • Price: € 2885 ex VAT

RF50mm f/1.2 L USM

An extremely fast 50mm f/1,2 L-series prime lens for the Canon EOS R system

  • Super bright standard lens 
  • Fast and precise optical performance 
  • Legendary L-series image quality 
  • Built for everyday professional use
  • Price: € 2219 ex VAT


Further Information:

Contact Mark Maher on 01 478 2520 or email