NEW Canon EOS R3 Camera and RF Lenses Announced
NEW Canon EOS R3 Camera
Ultra-fast, and responsive – first details of EOS R3 revealed, Canon’s latest professional mirrorless for sports and news
Today, with the news of three new innovative RF lens and a new file sharing app, Canon Inc. announces the development of EOS R3 – its latest high-speed and ultra-responsive professional mirrorless camera. With its ground-breaking design, the camera will empower professional sports and news photographers to meet challenging demands – to outpace and outperform. Boasting qualities seen in Canon’s DSLR and mirrorless bodies, the EOS R3 truly is a hybrid, next generation camera for the sports and news photographers of today and tomorrow.
The EOS R3 features a new Canon-developed BSI stacked CMOS sensor, a powerful DIGIC X imaging processor, shooting capabilities of 30fps with AF/AE tracking, eye, head and body detection and a pioneering new autofocus Eye Control Function. It is the ideal camera for action photographers looking for quality images, both still and moving, of objects travelling at intense speeds.
Built on the revolutionary EOS R System, with its unparalleled RF Mount and paired with one of Canon’s innovative RF lenses, the camera offers capabilities unseen in any other camera/lens duo. With lenses like the today launched RF 400mm F2.8L IS USM and RF 600mm F4L IS USM, professionals can achieve unrivalled optical excellence and performance.
Here’s five things you need to know about the new EOS R3:
High quality, at high speed
The EOS R3 is the first EOS series camera to feature an entirely new 35mm back illuminated stacked CMOS sensor – developed by Canon. Combined with the power of its DIGIC X imaging processor, professionals using EOS R3 will achieve next-level, high-speed photography and filmmaking. Using the camera, they can enjoy 30fps with AF/AE tracking with minimal image distortion when using the electronic shutter – perfect for the likes of professional sports photographers challenged with capturing action within a fraction of a second.
Impressive tracking of fast-moving action
Professionals can push creative boundaries with pin-sharp accurate tracking and focus on fast-moving action. The EOS R3’s next generation Dual Pixel CMOS AF can track subjects’ eyes, heads and bodies travelling at speed – excellent for capturing even the finest of details in a split second. What’s more, Canon reveals it will add a new subject (yet to be disclosed) to the camera’s AF tracking.
AF control – with your eye!
The EOS R3 will feature new and improved technology first seen in Canon’s EOS 5. It is the first EOS digital camera to provide a new generation of photographers with ground-breaking Eye Control Function, which enables users to simply select and move the AF point using their eye via the viewfinder. This instinctive feature offers professionals natural and speedy control over AF. Reducing the time to focus, which is usually done with a multi-controller/button, this feature is again perfect for photographers looking to capture the most important subject for their frame at speed – whether that’s during a news conference or photographing a team sport.
Professional build
Inspired by the EOS-1D series, the EOS R3 body allows for ultra-intuitive control in the most demanding professional situations. Professionals can expect the same durability and dust and water resistance as provided in Canon’s legendary EOS-1 series bodies. The camera also has the integrated grip that EOS-1D series users love and trust. With EOS R3, professionals have the confidence to keep on shooting – whatever the conditions – whether they are pitch side or poolside, inside or outside, in snow or sunshine.
Fast connection – introducing Canon’s new Mobile File Transfer
The EOS R3 will be fully compatible with Canon’s Mobile File Transfer smartphone app. This provides a new way to transfer images and speed up workflow whilst on the move, using mobile network services and without the need for wired LAN equipment.
Canon is launching Version 1.2 of its Mobile File Transfer for iOS via the Apple App Store in June, which is compatible with Canon’s EOS-1D X Mark III, EOS R5 and EOS R6. Android support will be added in the future.
NEW Lenses Announced
Canon has also announced the RF 100mm F2.8L MACRO IS USM – an impressive macro and portraiture lens which is the world’s first AF macro lens with 1.4x close up magnification. In addition to this Canon also revealed details of a the new RF 400mm F2.8L IS USM and RF 600mm F4L IS USM, two telephoto prime lenses designed to meet the demands for sports and wildlife professionals, with incredible focal lengths and capabilities, especially when paired with EOS R3.
Initial EOS R3 key features announced today (14th April 2021) are:
- New Canon-developed stacked BSI CMOS sensor
- 30fps with AF/AE tracking
- Eye Control Function
- Subject eye and head detection
- Dual Pixel CMOS AF
- 1D series weather resistance
Maximum approx. 30fps. Continuous shooting speed may decrease depending on the combination of lens and shooting conditions.
Minimal image distortion for still imagery.
For an interchangeable autofocus lens, for full frame mirrorless cameras. Canon survey as of April 13, 2021
Register for updates on the EOS R3 Camera
New RF 100mm, RF 400mm and RF 600mm Lenses
The RF 100mm F2.8 L MACRO IS USM is the world’s first1 AF macro lens, with an incredible 1.4x close-up magnification that delivers superb macro images and exceptional portraits too. Yet again Canon has advanced the game with its pioneering Spherical Aberration (SA) Control mechanism – a new feature on this lens – that allows you to specify the look and feel of out-of-focus bokeh areas, both in front and behind the subject. It’s also possible to produce a soft-focus effect on the subject itself.
Also available are the RF 400MM F2.8L IS USM and RF 600MM F4L IS USM – powerful super telephoto lenses that put wildlife, sports and news photographers right in the middle of the action. Each is based on existing state-of-the-art EF lens optical designs but has been adapted for native use on EOS R system cameras, which means enhanced image quality and sensational performance.
Canon RF 100mm F2.8 L MACRO IS USM
Incredible 1.4x lifesize magnification
Ideal for handheld macro, the lens gets closer than ever before. A flattering focal length of 100mm makes it ideal for portraits
Adjust soft focus and bokeh
A variable Spherical Aberration Control ring can be used to adjust the look of the lens’s Bokeh, while also applying a flattering soft-focus effect.
Outstanding image quality
A nine-bladed iris and fast f/2.8 maximum aperture offer great creative opportunities and stunning image quality, even in low light.
Advanced stabilisation
Designed for assured handheld shooting: a Hybrid Image Stabilizer gives great confidence, with up to five stops2,3 of protection against blur from camera shake.
Fast, silent, precise AF
Dual Nano USM motors bring new levels of rapid, silent focusing – perfect for stills or video. The lens design suppresses focus breathing too, ensuring consistency of composition.
No-compromise construction
This L-series lens features weather resistant construction and a fluorine coating on the outer lens element to guard against dirt and debris.
Canon RF 400mm F2.8L IS USM and RF 600mm F4L IS USM
Big on quality, small in design
Both of these super-telephoto lenses are based on optical designs that deliver not only sensational image quality but also a relatively compact design. This makes them easier to transport on location – perfect for anyone shooting sport from the touchlines or wildlife in its natural habitat.
Nail critical focus when it matters most
The lenses focus quickly and confidently, keeping moving subjects in sharp focus. A dual power focus drive offers faster AF with compatible cameras.
Great performance in less-than-great light
In bad light these lenses still deliver, thanks to large f/2.8 and f/4 maximum apertures. An IS system provides 5.5 stops3 of stabilisation protection from camera shake.
Instinctive handling
Full-time MF lets you adjust focus instinctively. Customisable AF start buttons fall naturally under your fingers, so you can find them quickly without taking your eye off the subject.
Built to inspire confidence
These L-Series lenses (coated in heat-resistant white paint) are built to withstand the rigours of professional use. Whether your customers are on a rainy touchline or a dusty safari, they can shoot with confidence.
PRICING & AVAILABILITY
Canon RF 100mm F2.8 L MACRO IS USM €1,369.00 ex VAT – On sale from July 2021
Canon RF 400mm F2.8L IS USM €11,519.00 ex VAT – On sale from July 2021
Canon F 600mm F4L IS USM €12,409.00 ex VAT – On sale from July 2021
Image Supply Systems is a Canon Pro Partner.
For further information contact Mark Maher
T: +353 1 478 2520
E: mark@imagesupplysystems.com
